What is SEO and Why Should You Go For It?

Search engine optimization (SEO) is the core of an Internet marketing plan. As the majority of people are using the internet and search engines, companies are also moving online to promote their services. But the businesses cannot do it without having a website and high search engine results. Despite creating the most user-friendly and attractive web page, you may not get clients who are ready to take services from you. This is when Search Engine optimization services play very important role. It builds a bridge between your business and clients.

Let’s understand what is SEO?

What is SEO?

Search Engine Optimization is a process of using key phrases and keywords that are being used by people to search anything for. The basic principle of SEO is to use maximum words and sentences to provide the exact search result for the users. For a website, SEO helps in ranking high in the SERP and increase brand visibility among the target audience. This in turn will work to grab attention and generate higher revenue.

Why is SEO important for you?

SEO helps in making it easy for the users as well as bots to understand the website. In order to be seen by as many people as possible, SEO helps the search engines in understanding what the web pages are about and why are they important for the users.

Let’s understand it by an example;

A user searches on the search engine for “best Chinese restaurant”, then number search results will be shown in the SERP (Search Engine Result Page). If the SEO for your website is done right, then your website will be the one among the top search results and chances for getting lead will increase. SEO revolves around keywords. If you are using wrong keywords in content then the chances of ranking high and getting a client will decrease automatically.

How to Select the Right SEO Keywords?

Using right keywords doesn’t mean filling the whole page with keywords. There are certain guidelines by Google Webmaster that indicates the use of keyword density in the content and it is 2 to 3%. For choosing right keywords, Keyword Planner by Google Adwords is the best and free tool. However, having substantial knowledge and industry experience also helps in right keyword selection.

Should you hire an SEO team or outsource?

If you want your business to use SEO, then hiring an SEO team is neither essential nor cost-friendly. Therefore, outsources Affordable SEO services is the best option.

If you are looking for an affordable SEO Company in Sydney, come to us. We at Sites Simply offer affordable SEO services in Sydney.