Tuesday, 11 August 2015

Getting Started with E-commerce Conversion Rate Optimization

Every e-commerce business is started with an aim to do online sales. The basic of earning ROI from an e-commerce is to increase sales, but it cannot be done without increasing the traffic. If you get more traffic, sales will automatically increase.
But the problem is that to increase sales, money will be spent on advertising.
What if you have another option or a better way?
And it is Conversion Rate Optimization (CRO).

Defining conversion first,

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.

What is CRO?

It can be explained as the method of analyzing users feedbacks and then improve the weak areas of the website. Simply out, CRO gives an answer to the question, “What is the reason visitors are not converting into sales?” once you have the answer, implement it.

A to Z of Conversion Rate Optimization

26 Tips to Help You Boost Website Conversion Rate #infographic

What Conversion Rate Optimization Is?

·         A structured and systematic process for increasing and enhancing the performance of a website.
·         Getting the most from the amount of traffic you are getting
·         Information gained by insights from user feedback and analytics

What Conversion Rate Optimization Is Not?

·         Based on guesses for the reasons of not getting sales
·         What the highest paid person in the team is telling
·         Getting the traffic using irrelevant content

Getting started with Ecommerce CRO

For getting started with e-commerce conversion rate optimization (CRO), you will have to find out the reason for the increase of decrease in the conversion rates. The best method to do this is testing. No other method can be better than A/B testing.
Using A/B testing method, you can easily figure out what exactly is the reason behind an increase in sale and traffic. A/B testing is best done by using Google Analytics.


Conversion rate optimization is not just limited for e-commerce websites. It can also be used for email marketing campaigns, social media campaigns, as well as offline campaigns.
For more discussion on CRO for your e-commerce website, contact Sites Simply. We provide all digital marketing services to help you revive in online marketing.


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