How to Get More Traffic to a Website

If you ask any online marketer about what they like the most in the online world, the answer would be, of course, more customers, and more traffic. In order to get more traffic, several ways can be followed. Below mentioned are few of them:-

1.       Advertise

It is not anything unique. Advertising is the most obvious way to increase traffic on a website. Just adjust the paid strategies so that they meet your goals. Advertising can be done on search engines as well as on social media via PPC and other techniques. If you are going for PPC then pay attention on PPC management services.

2.       Get Social

Producing content that is unique and great is fine, but how will people get to know about it. Here comes the need of social media, the most powerful tool for getting visible online. Each social media platform (Facebook, Twitter, Google +, Pinterest, LinkedIn, Slideshare, Instagram, and other) have their own specialties. Therefore use these platforms wisely.

3.       Pay Attention to On-Page SEO

Optimizing the web content for all the search engines like Google is a practice that will every time work. Pay attention towards improving image alt text. Link the content internally and pay full attention towards the Meta description. While some people say SEO is dead, think again. On-page SEO is and will always be helpful in boosting the organic traffic.

4.       Target Long-Tail Keywords

Keywords are of utmost importance when it comes to audience targeting. The keywords are the phrases that a customer type in the search engine to get the desired results. It is always recommended to use long-tail keywords because they account for a majority of the web searches. If you are not focusing on long-tail keywords, then you are surely missing out a lot of target audience.

5.       Start Guest Blogging

If you are securing a blog on a reputed website, then it will surely help a lot in increasing the blog traffic and building the brand. It is also heard online that guest blogging is dead, it isn’t. If you are using spammy techniques for guest blogging, then you may have to suffer. Therefore, proceed with caution.

6.       Don’t Neglect Email Marketing

Email marketing is the best and powerful tool for a significant uptick in the traffic. By sending emails to the customers helps the brands in getting connecting via discount offers, newsletters, or other means of email. However it is very important to use attractive headlines, subject lines, and call to action. Using them correctly can help in decreasing the bounce rate of an email marketing campaign.

7.       Make Sure Your Site is Responsive and fast

It has become a necessity for all the websites to be mobile-friendly/responsive. This is because more people are opting for mobile to surf online. Also, the speed of the website should be fast so the visitors won’t bounce back.

8.       Go for ORM

The reputation of a website is very important online. The customer first search for online reviews and then shop or decide to take services from a website. A single negative review can lead to change the customer’s mind over the competitors. Therefore always go for online reputation management (ORM) services.

Well, these are not the only points  the list can too way too long. We have mentioned only the important ones. If you have got some other tips that are even better, share with us in the comments. 

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How to Choose a Strategic Order Management Solution

With the increase in ways to sell online and interact with customers, the traditional retailers have started focusing on tracking their customer’s orders quickly and more efficiently in order to be ahead of the competition. This is done by Order Management System. Let dig deep into it.

What is OMS (Order management System)?

OMS is a computer software system used in a number of industries for order entry and processing. An integrated order management system may encompass these modules:

·         Order processing

·         Product information

·         Vendors, purchasing, and receiving

·         Marketing

·         Financials

·         Inventory available to promise and sourcing

·         Order entry and customer service

·         Financial processing

·         Data analysis and reporting

·         Customers and prospects

Order Management Systems and its integration

An OMS (order management system) is a hub where all the data flows in and out. The data can be from the shopping cart, online storefront, and the inventory system. The OMS is aided by integrations with services and functions in each of those critical areas.

Below mentioned is a graph indicating the relationship between Order Management System and the integrations.

At first, the OMS integrates with the sales channels such as eBay or Amazon. The orders received from these channels are then entered automatically into the platform of order management. After that the integration of OMS with the shopping cart the data of customers back to the platform so that they can see what the users are having in the cart and what are the products being abandoned.

After an order is further processed, it is then updated to the OMS and then processed for the payment by the accounting software automatically. After that the shipping labels are created and then the order is sent to the fulfillment centre.

Benefits of OMS

·         Visibility of business:

·         Task automation

·         Order accuracy

·         Turnaround time

Conclusion

We at Sites Simply deliver the OMS services by focusing on the real values that matters. We make sure that the software meets the immediate business needs for a fraction of the time and cost of a large package, and offers a closer fit to the business requirements with less compromise.

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Getting Started with E-commerce Conversion Rate Optimization

Every e-commerce business is started with an aim to do online sales. The basic of earning ROI from an e-commerce is to increase sales, but it cannot be done without increasing the traffic. If you get more traffic, sales will automatically increase.

But the problem is that to increase sales, money will be spent on advertising.

What if you have another option or a better way?

And it is Conversion Rate Optimization (CRO).

Defining conversion first,

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.

What is CRO?

It can be explained as the method of analyzing users feedbacks and then improve the weak areas of the website. Simply out, CRO gives an answer to the question, “What is the reason visitors are not converting into sales?” once you have the answer, implement it.

A to Z of Conversion Rate Optimization

What Conversion Rate Optimization Is?

·         A structured and systematic process for increasing and enhancing the performance of a website.

·         Getting the most from the amount of traffic you are getting

·         Information gained by insights from user feedback and analytics

What Conversion Rate Optimization Is Not?

·         Based on guesses for the reasons of not getting sales

·         What the highest paid person in the team is telling

·         Getting the traffic using irrelevant content

Getting started with Ecommerce CRO

For getting started with e-commerce conversion rate optimization (CRO), you will have to find out the reason for the increase of decrease in the conversion rates. The best method to do this is testing. No other method can be better than A/B testing.

Using A/B testing method, you can easily figure out what exactly is the reason behind an increase in sale and traffic. A/B testing is best done by using Google Analytics.

Conclusion

Conversion rate optimization is not just limited for e-commerce websites. It can also be used for email marketing campaigns, social media campaigns, as well as offline campaigns.

For more discussion on CRO for your e-commerce website, contact Sites Simply. We provide all digital marketing services to help you revive in online marketing.

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Tips on How to Design a Mobile Website

With an increase in the number of mobile users, Google rolled out Mobilegeddon and with this, it has become important for every website to be either responsive for mobile or to get a mobile website designed. The overall demand is to make all the pages of a website readable on mobile devices so that users won’t have to keep zooming in and out.

The businesses should, however, start focusing on mobile websites and make sure they support all types of files and document.

Here is a list of tips as detailed guidelines on mobile website designing

Think before you decide on your objective for the present and future

While designing mobile websites, do focus on the present trends and actions, but also envision the future ones. Look for the upcoming trends in webs designing and then include them in the website design. Just like the website that were already responsive before Mobilegeddon, because it became common that the number of mobile users are increasing. Make a plan of the website design to be compatible even after a year or two.

Decide before opting for screen resolution

Mobile devices also have different screen resolutions as per the brand. Therefore, the website should be the one that fits in every device used by mobile users. Always test the website for responsiveness before making it on air.

Research on mobile website usage

In order to create a mobile website, do a deep research on mobile usability. Look for the features and functionalities that a mobile looks for in a website to be opened in a mobile browser. Help from market research companies can also be taken to get the exact data. Otherwise take help from professional website designing company in Sydney.

Include the option of viewing full website

The mobile website should always a link to make the user switch to the desktop version if needed. It helps at the time when a viewer is not happy with the design or is not able to find out the option that he/she saw in the desktop website. It is also recommended to add categories and sections to increase the flexibility of the website. Also, the most important button is “Back to Top” that takes the users on the top immediately. It helps the user’s time in scrolling to get on the top.

With the help of above-mentioned points, one can get a website designed for maximum user interaction and user-friendliness.

Are you are also looking for mobile website designing company in Sydney, then contact the website designing experts at Sites Simply or leave a comment below in the comment box. 

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What is SEO and Why Should You Go For It?

Search engine optimization (SEO) is the core of an Internet marketing plan. As the majority of people are using the internet and search engines, companies are also moving online to promote their services. But the businesses cannot do it without having a website and high search engine results. Despite creating the most user-friendly and attractive web page, you may not get clients who are ready to take services from you. This is when Search Engine optimization services play very important role. It builds a bridge between your business and clients.

Let’s understand what is SEO?

What is SEO?

Search Engine Optimization is a process of using key phrases and keywords that are being used by people to search anything for. The basic principle of SEO is to use maximum words and sentences to provide the exact search result for the users. For a website, SEO helps in ranking high in the SERP and increase brand visibility among the target audience. This in turn will work to grab attention and generate higher revenue.

Why is SEO important for you?

SEO helps in making it easy for the users as well as bots to understand the website. In order to be seen by as many people as possible, SEO helps the search engines in understanding what the web pages are about and why are they important for the users.

Let’s understand it by an example;

A user searches on the search engine for “best Chinese restaurant”, then number search results will be shown in the SERP (Search Engine Result Page). If the SEO for your website is done right, then your website will be the one among the top search results and chances for getting lead will increase. SEO revolves around keywords. If you are using wrong keywords in content then the chances of ranking high and getting a client will decrease automatically.

How to Select the Right SEO Keywords?

Using right keywords doesn’t mean filling the whole page with keywords. There are certain guidelines by Google Webmaster that indicates the use of keyword density in the content and it is 2 to 3%. For choosing right keywords, Keyword Planner by Google Adwords is the best and free tool. However, having substantial knowledge and industry experience also helps in right keyword selection.

Should you hire an SEO team or outsource?

If you want your business to use SEO, then hiring an SEO team is neither essential nor cost-friendly. Therefore, outsources Affordable SEO services is the best option.

If you are looking for an affordable SEO Company in Sydney, come to us. We at Sites Simply offer affordable SEO services in Sydney. 

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Ecommerce Shopping Cart Features that Satisfy Customers

For an e-commerce website, shopping cart is one of the most integral parts of the business. It is very important to have a well-managed and well-developed shopping cart in order to generate more from the online e-commerce business. By the help of a well-developed shopping cart, people can conveniently and easily shop the products as per their requirements. Below mentioned are some of the features that a shopping cart must have:

Payment options

Not everyone likes to pay by cash. Users are now a day preferring to pay online via debit or credit card. Therefore, in order for an e-commerce platform to be compatible with online payment transactions, payment gateways are needed. If your shopping cart supports all online payment options, then it will attract customers.

Able to receive orders online

The orders should also be received using a shopping cart. Get the shopping cart designed in a way that it is able to receive orders online. It will further help in getting the site easily indexed in the search engines.

Effective management of cart

Using a well-developed shopping cart, it becomes easy to manage; the products offered, attributes inventory, display categories, backlog orders, payment methods, settings and other things that are associated with it.

Order tracking

Every customer wants the order to be tracked by them. If he/she gets to know when the order is placed, shipped, and delivered, then trust and confidence is built automatically.

Updated functionality

The functionalities of a shopping cart should include multiple address shipping on a single order and handling the consequences, and tracking the product ID. The shopping cart should support all these functionalities.

Product reviews

Reviews always have a great impact on increasing or decreasing the sales of an e-commerce website. If the website has more reviews, then the chances of buying a product increase by 60%. Therefore, choose the shopping cart or get it customized to allow the customers to rate it and add reviews to it and let "word of mouth" work for you.

Real-Time Inventory

Sometimes it happens with a customer that he/she went through a very long process of placing an order and then came to know that it is out of stock. It is due to the bad inventory management. Therefore, the shopping cart should allow real-time inventory so that the customers can get to know whether the product is available for buying o r not.

Sites Simply offer free shopping cart development for a trial period of 14 days along with other shopping cart services. Our expert professionals have proved their worth by producing quality work in terms of achieving the desired results. 

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How to increase Click-Through-Rate to Boost Email Marketing

Online marketing always moves at a very high speed. Therefore, in order to keep up, you need a strong foundation with the judgment to act independently, think critically, and be creative enough. 

One of the most important parts of an Online Marketing Strategy is, Email Marketing. According to Wikipedia:

Email marketing is done to increase the traffic on a website as well as the conversion rates. If an email marketing campaign has low Click-Through-Rate, then it can never bring the desired results. Now the question comes:

What is click-through rate (CTR)?

It is a technique using which the marketers analyze the effectiveness of an email campaign. The CTR is said to be 10%, if out of the 10 emails opened, one is clicked through the website. Therefore, it is very important to increase the Click-Through-Rate to boost email marketing. Here are a few tips to increase the CTR:

1. Always check the Email list quality

In order to boost the CTR, the email list plays a very important role. It is recommended not to buy the list from third-party sources. This is because, the list from the third party may not contain the target audience and will eventually increase the bounce rate of the campaign. 

While emailing, select the subscribers who have granted permission to be emailed. After doing this, you will notice an effective CTR. Also, make sure that the list is updated on a regular basis. 

2. Relevant subject line / headline to increase engagement

It is said that “ First impression is the last impression” and in case of emails, the first impression is, Subject Line. It should be written is a way to make the reader curious so that he / she cannot resist opening the email. For example:

If you are an e-commerce company, then disclose a limited time discount or offer in the subject line. 

While writing the subject line, ask these question to yourself (as if you are the audience):

Is the subject line 

• Answering the question, what's in it for me
• Offering value to the prospects
• Includes a CTA (Call-To-Action) button

Some other tips

Ask these questions before writing an email marketing campaign:

• What will be the action taken by the reader after reading the campaign?
• What is the goal of the campaign?
• Who is the target audience?

After having all these questions in mind, you will have a clear idea about the CTA’s that should be used for the user to take an action. the CTA’s can be:

• Sign up for the newsletters
• Buy now
• Download the whitepaper
• Contact Us
• See tutorials, etc

Conclusion

Email marketing can turn out to be a total game changer if done by keeping all the above-mentioned points in mind. Also, make sure that the campaign is responsive as more than half of the audience will be viewing it using smartphone and tablet.

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