Bring your Website on the Top in Google Searches

The goal of every SEO person   and every SEO service provider is to get on the first page. And if you want to be seen by the target audience, then you will have to be among the top listings.

Once the site gets listed on a search engines, it is then indexed and the content is analyzed. This is how the search engines decide where to put the website in the search engine result pages. Therefore, It is very important to be optimized otherwise it will end up ranking below the competitors.

Key Elements to Increase Your Rankings

Each search engine and directory has its own set of ranking and listing criteria, but they all look at the same basic elements.

Keywords

Keywords are the phrases and words that the users use to search about anything on the search engines. It can be a single word or a full phrase that describes the search in a best way. Make sure that the keywords you are using makes sense and then use them frequently in the site content.

Title Tag

This is the summary of the content inside the page. The title tag is displayed in the listing in the SERP (Search Engine Result Pages) and in the browser title bar. The title tag can also be audience specific. For example, “Experienced motorcycle accident and injury attorneys in Arizona”, this is a unique title that is audience specific but make sure not to make it lengthy. The page title should be maximum 65 characters long.

Description Tag

You must have seen short description placed below the titles in the search engine result page. These are called Meta Descriptions. The description should be unique and relevant with the targeted keywords. This factor is not directly responsible for the page ranking, but it impacts the users and, therefore, results in increase or decrease in rankings. The description should not be more than 160 characters with no alphanumeric character.

Header Tag (H1 Tag)

Every page of a website should have a header tag that the users first read. The tag should contain the main keyword and should be bolded to get the visitors attention. Make sure to keep it short and crisp.

Page Content

The content in a website is important for the users as well as the search engines. On a web page, the content should be unique, informative, and attractive. There is no word limit, but it should be a minimum of 500 words.

Navigation

Navigation means links to your site. The website having good navigation always makes it easy for the visitors to get around the website easily. Also check the links regularly for broken links.

Sitemap

On all the web pages of a website, the sitemap is essential. It guides the search engine to the names and location of the important pages. It helps the search engine bots in speeding up the indexing process.

Image Tag

Not every visitor wants to read the text in the content. Therefore, add images describing the content. Place the image on a relevant space and format it with the alt tag with keywords. The alt tag is very important because the search engine cannot read the images and thus search for the alt tag to understand what the image is about.

The list doesn’t end here, there are so many other elements, but these are the most important ones. If you have any query regarding any element, then contact us. We specialize in professional Search Engine Optimization Services.

See you at the top!

Read More

Tips for Improving the Online Reputation of Your Business

ORM is often misunderstood by people as social media monitoring and public relations. But the real definition of Online Reputation Management is,

ORM is all about establishing and enhancing the brand’s name by dealing with the negative resources present on the web. The negative resources are eliminated by posting positive resources in order to improve the credibility and customer’s confidence in the brand and brand’s product and services.

Significance of online reputation management for businesses

Years before, the internet was not the same. Businesses were just selling the products and services and there was nothing called customer engagement. The customers also had no idea to express their voices and grievances. But today, it has become very powerful and is full of user generated content. Social media is also helping businesses as well as customers to raise their voices.  A single step made by businesses on the internet is visible to the customers. This is why the online reputation has become very significant for the businesses.

Here are some tips for effective Online Reputation Management:

1.    Becoming well reputed

Trust, if broken, is very hard to build; it is very important for all the businesses to build a legitimate online reputation of the brand.

2.    Being radically transparent

If you are hiding anything about the brand, then you can’t do it for long. Once the hidden mystery is out, it can become the reason of failure.

3.    Monitoring what people are saying about you

For building a good online reputation, it is also important to regular monitor what others are saying about the brand on social media or on online forums. Facebook ad Twitter has become the platform where people post most of their queries.

4.    Reacting politely and wisely

In case the consumer is not happy with your services and has posted about in on the web, then instead of replying immediately, collect some information and then assure him that the solution will be done soon.

5.    Addressing criticism

Businesses do not take the criticism seriously on the internet as a result; they end up degrading the reputation online. The criticism should be addressed very politely considering it for improvement.

6.    Considering your Google page as your primary business card

For a business, the Google page should be the primary business card. If anyone searches about the business on the web, then the Google page should be shown on the top.

7.    Accepting your fault and learn from them

If a customer posted a complaint against you and you know that it was your fault, then don’t run away from it. Accept it and try not to repeat them in future otherwise it can cost you heavily.

The Takeaway

In front of the online audience, the online reputation is the brand’s image that let the people decide whether to proceed further or not. Therefore, be very careful while dealing with ORM and it is better to take help from ORM service providers that provide professional reputation management packages.

Read More

Top 5 Ecommerce Solutions You Need Right Now

Easier & affordable than ever. So, if you had always dreamt of owning an online store one day, then why not today. And, surely we can help you through this. Let’s check out some top e-commerce solutions which can help you get started.

Etsy

If you have a taste for something unique, then marketplaces like Etsy is the best place to begin with. Here you can sell any type of handmade items, vintage goods, and other products without the having to invest much in the initial stage. Although the sign up is free, Etsy charges 3.5% of each sale, and 20 cents per product as the listing fee. Designed with numerous product categories, here you can sell almost everything including art, fashion, jewelry, home & living, gadgets, and much more.

Sites Simply

If you are looking for a rather affordable ecommerce solution, then your search will surely end at Sites Simply. Loaded with amazing features, this online store builder software helps retailers to build their store without the need of any technical assistance. Right from domain, hosting to easy monthly plan at just $29, what else can you count in as a perfect platform for your business venture to take off from. Also, the store builder software offers free 14 days trial.

Volusion

Volusion is a complete package for entrepreneurs looking for best eCommerce Shopping Cart Packages. A complete solution provider, Volusion is loaded with features like pre-designed ecommerce templates, built in SEO, social media integration, great 24/7 customer support, and much more. Volusion offers a trial of 14 days, and the monthly plan starts from $15.

Shopify

Shopify has become the latest favourite of online entrepreneurs & store builders. Even those without any development skill can easily create their store with its easy store builder software. Choose from more than 100 website design and launch your online store with Shopify within seconds. The website software also offers free trial for 14 days to help merchants have a complete idea about an online store built using Shopify. Each of the design is fully customizable, with customer friendly admin panel & frond end.

3dcart

With not much of HTML or programming expertise required your search for perfect online store builder software must end at 3dcart.  With this ecommerce software, all you have got to do is simply choose from the range of templates, do some customization, add your company logo, upload products, add pricing & description and there you go. The shopping cart services offered at 3dcart starts from $9.99, and however users can also avail 15 days trial while signing for the first time.

You can find a number of eCommerce Solutions in Sydney to launch your web store. But choosing the right software or solution do involves a lot of research. However, if you know your requirements, budget & business, then you can easily figure out, which software is best suitable for you.

Read More