Tips on How to Design a Mobile Website

With an increase in the number of mobile users, Google rolled out Mobilegeddon and with this, it has become important for every website to be either responsive for mobile or to get a mobile website designed. The overall demand is to make all the pages of a website readable on mobile devices so that users won’t have to keep zooming in and out.

The businesses should, however, start focusing on mobile websites and make sure they support all types of files and document.

Here is a list of tips as detailed guidelines on mobile website designing

Think before you decide on your objective for the present and future

While designing mobile websites, do focus on the present trends and actions, but also envision the future ones. Look for the upcoming trends in webs designing and then include them in the website design. Just like the website that were already responsive before Mobilegeddon, because it became common that the number of mobile users are increasing. Make a plan of the website design to be compatible even after a year or two.

Decide before opting for screen resolution

Mobile devices also have different screen resolutions as per the brand. Therefore, the website should be the one that fits in every device used by mobile users. Always test the website for responsiveness before making it on air.

Research on mobile website usage

In order to create a mobile website, do a deep research on mobile usability. Look for the features and functionalities that a mobile looks for in a website to be opened in a mobile browser. Help from market research companies can also be taken to get the exact data. Otherwise take help from professional website designing company in Sydney.

Include the option of viewing full website

The mobile website should always a link to make the user switch to the desktop version if needed. It helps at the time when a viewer is not happy with the design or is not able to find out the option that he/she saw in the desktop website. It is also recommended to add categories and sections to increase the flexibility of the website. Also, the most important button is “Back to Top” that takes the users on the top immediately. It helps the user’s time in scrolling to get on the top.

With the help of above-mentioned points, one can get a website designed for maximum user interaction and user-friendliness.

Are you are also looking for mobile website designing company in Sydney, then contact the website designing experts at Sites Simply or leave a comment below in the comment box. 

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What is SEO and Why Should You Go For It?

Search engine optimization (SEO) is the core of an Internet marketing plan. As the majority of people are using the internet and search engines, companies are also moving online to promote their services. But the businesses cannot do it without having a website and high search engine results. Despite creating the most user-friendly and attractive web page, you may not get clients who are ready to take services from you. This is when Search Engine optimization services play very important role. It builds a bridge between your business and clients.

Let’s understand what is SEO?

What is SEO?

Search Engine Optimization is a process of using key phrases and keywords that are being used by people to search anything for. The basic principle of SEO is to use maximum words and sentences to provide the exact search result for the users. For a website, SEO helps in ranking high in the SERP and increase brand visibility among the target audience. This in turn will work to grab attention and generate higher revenue.

Why is SEO important for you?

SEO helps in making it easy for the users as well as bots to understand the website. In order to be seen by as many people as possible, SEO helps the search engines in understanding what the web pages are about and why are they important for the users.

Let’s understand it by an example;

A user searches on the search engine for “best Chinese restaurant”, then number search results will be shown in the SERP (Search Engine Result Page). If the SEO for your website is done right, then your website will be the one among the top search results and chances for getting lead will increase. SEO revolves around keywords. If you are using wrong keywords in content then the chances of ranking high and getting a client will decrease automatically.

How to Select the Right SEO Keywords?

Using right keywords doesn’t mean filling the whole page with keywords. There are certain guidelines by Google Webmaster that indicates the use of keyword density in the content and it is 2 to 3%. For choosing right keywords, Keyword Planner by Google Adwords is the best and free tool. However, having substantial knowledge and industry experience also helps in right keyword selection.

Should you hire an SEO team or outsource?

If you want your business to use SEO, then hiring an SEO team is neither essential nor cost-friendly. Therefore, outsources Affordable SEO services is the best option.

If you are looking for an affordable SEO Company in Sydney, come to us. We at Sites Simply offer affordable SEO services in Sydney. 

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Ecommerce Shopping Cart Features that Satisfy Customers

For an e-commerce website, shopping cart is one of the most integral parts of the business. It is very important to have a well-managed and well-developed shopping cart in order to generate more from the online e-commerce business. By the help of a well-developed shopping cart, people can conveniently and easily shop the products as per their requirements. Below mentioned are some of the features that a shopping cart must have:

Payment options

Not everyone likes to pay by cash. Users are now a day preferring to pay online via debit or credit card. Therefore, in order for an e-commerce platform to be compatible with online payment transactions, payment gateways are needed. If your shopping cart supports all online payment options, then it will attract customers.

Able to receive orders online

The orders should also be received using a shopping cart. Get the shopping cart designed in a way that it is able to receive orders online. It will further help in getting the site easily indexed in the search engines.

Effective management of cart

Using a well-developed shopping cart, it becomes easy to manage; the products offered, attributes inventory, display categories, backlog orders, payment methods, settings and other things that are associated with it.

Order tracking

Every customer wants the order to be tracked by them. If he/she gets to know when the order is placed, shipped, and delivered, then trust and confidence is built automatically.

Updated functionality

The functionalities of a shopping cart should include multiple address shipping on a single order and handling the consequences, and tracking the product ID. The shopping cart should support all these functionalities.

Product reviews

Reviews always have a great impact on increasing or decreasing the sales of an e-commerce website. If the website has more reviews, then the chances of buying a product increase by 60%. Therefore, choose the shopping cart or get it customized to allow the customers to rate it and add reviews to it and let "word of mouth" work for you.

Real-Time Inventory

Sometimes it happens with a customer that he/she went through a very long process of placing an order and then came to know that it is out of stock. It is due to the bad inventory management. Therefore, the shopping cart should allow real-time inventory so that the customers can get to know whether the product is available for buying o r not.

Sites Simply offer free shopping cart development for a trial period of 14 days along with other shopping cart services. Our expert professionals have proved their worth by producing quality work in terms of achieving the desired results. 

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How to increase Click-Through-Rate to Boost Email Marketing

Online marketing always moves at a very high speed. Therefore, in order to keep up, you need a strong foundation with the judgment to act independently, think critically, and be creative enough. 

One of the most important parts of an Online Marketing Strategy is, Email Marketing. According to Wikipedia:

Email marketing is done to increase the traffic on a website as well as the conversion rates. If an email marketing campaign has low Click-Through-Rate, then it can never bring the desired results. Now the question comes:

What is click-through rate (CTR)?

It is a technique using which the marketers analyze the effectiveness of an email campaign. The CTR is said to be 10%, if out of the 10 emails opened, one is clicked through the website. Therefore, it is very important to increase the Click-Through-Rate to boost email marketing. Here are a few tips to increase the CTR:

1. Always check the Email list quality

In order to boost the CTR, the email list plays a very important role. It is recommended not to buy the list from third-party sources. This is because, the list from the third party may not contain the target audience and will eventually increase the bounce rate of the campaign. 

While emailing, select the subscribers who have granted permission to be emailed. After doing this, you will notice an effective CTR. Also, make sure that the list is updated on a regular basis. 

2. Relevant subject line / headline to increase engagement

It is said that “ First impression is the last impression” and in case of emails, the first impression is, Subject Line. It should be written is a way to make the reader curious so that he / she cannot resist opening the email. For example:

If you are an e-commerce company, then disclose a limited time discount or offer in the subject line. 

While writing the subject line, ask these question to yourself (as if you are the audience):

Is the subject line 

• Answering the question, what's in it for me
• Offering value to the prospects
• Includes a CTA (Call-To-Action) button

Some other tips

Ask these questions before writing an email marketing campaign:

• What will be the action taken by the reader after reading the campaign?
• What is the goal of the campaign?
• Who is the target audience?

After having all these questions in mind, you will have a clear idea about the CTA’s that should be used for the user to take an action. the CTA’s can be:

• Sign up for the newsletters
• Buy now
• Download the whitepaper
• Contact Us
• See tutorials, etc

Conclusion

Email marketing can turn out to be a total game changer if done by keeping all the above-mentioned points in mind. Also, make sure that the campaign is responsive as more than half of the audience will be viewing it using smartphone and tablet.

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Amazon & Drop Shipping Integration

As eCommerce took pace, web store have become more efficient to draw in potential customers. In offer a better experience to their customers, online stores have to make their shopping a delight and excel in delivering the order right on time with safety to meet their client’s expectations. Two of the very easy ways to offers these services through your web store is by Amazon shop integration, and drop shipping. To give you a better idea of the two, we have here described them in brief:

Amazon shop integration

Whether you have a small business or own a large enterprise, an Amazon web store can easily help you garner the interests of customers based all over the world. The online web store helps eCommerce businesses to promote their services & products all over the World Wide Web. Easy to operate, scalable, loaded with high standards, and features like product listing, catalog management & shipping have made Amazon a must for web stores. Some of the advantages of integrating your web store with Amazon are:

•    Promote & Sell your products to millions customers worldwide
•    Multiple payment gateways to accept payment via various modes
•    Meet the market demands
•    Professional web designs with built-in widgets-templates

So, what are waiting for? Hire the best Amazon shop integration services at Sites Simply and start selling on Amazon today.

Drop ship suppliers in Sydney

Drop shipping is basically an order fulfillment technique in which a store does not keep the products in stock or inventory but partner with a wholesaler, another retailer, manufacturer, who then sends the products directly to the customers. Generally, the profit depends upon the difference between the wholesale rate & retail price, but retailers also earn commission through a predefined percentage of the entire sale. Drop shipping suppliers helps online store owners to meet the customer requirements without investing any amount in stocking the product or inventory management. Drop shipping has a range of benefits such as:

•    Low capital investment
•    Wide Product Range to offer
•    Reduced risk & more independence
•    Scalable

But, before searching for a drop ship supplier in Sydney, you must have an idea about drop shipping and how wholesalers differ from retailers. Well! One of the major benefits of having a manufacturer is that you can enjoy better pricing and enjoy a good margin.

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Top 3 SEO Features You Must Know

Search engine optimization has helped a lot of businesses to create brand recognition, serve a vast audience base, and be available all over the internet. Though there is an array of professional SEO companies in Sydney, there are some on page SEO techniques which you can manage on your own without much technical expertise:

XML Sitemap: XML sitemap helps webmasters to tell search engines the list of URLs available for crawling. This makes the website indexing easier and helps it to rank better. If your website is updated frequently, then you should update your sitemap often to make sure the new pages are properly indexed. There are a range of online sitemap generators where you can generator a sitemap for your website without any cost.

Robots.txt: A robots.txt file is a basically a file at the root of your web site which comprises pages or parts of your website, which you don’t want to be accessed or indexed by search engine crawlers. Having a robot.txt file in your site root is thus important to help crawlers find the important pages in your website.

Google Analytics: Google analytics helps you to calculate your website traffic and useful from the marketing perspective. With the help of Google analytics, you can easily analyse the success of your campaign or have a look into the performance of your product. In this way you can keep a close eye on your website performance.

With these simple and effective SEO rules, you can now take care of some on page optimization factors on your own.

Need Professional SEO services for your business? Our SEO team comprises professionals with years of expertise in on page & off page optimization, link building, website content optimization, etc. Get in touch with us here or visit www.sitessimply.com.au for more details.

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