Major Causes of Digital Marketing Strategy failure

In the growth and development of a successful online business, a strong digital marketing strategy is a must. The companies that have very poor and not strategies marketing plan do not succeed in the business objectives. It affects the overall relationship with the customers and no new customer gets attracted towards the business.

Now, the big question is what are the factors that cause the failure of the strategy?

Listed below are some of the major causes of a digital marketing strategy failure:

1.    Lack of Planning

Before applying any digital marketing strategy, the marketers should also take into consideration the pros and cons and how to perform in all situations. The result is that the plan never succeeds and the goals are never met. In order to do well, it is time to reset all the performance indicators and make a new plan for monitoring the progress.

2.    Incompetent team members

For any strategy to work well a dedicated team is the main requirement. As a result of the not so professional team members, businesses have to face hard-time and face a loss. In order to avoid this, it is recommended to hire a team of expert professionals and bet those unsatisfying results.

3.    Inaccurate technology and lack of vision

Another reason behind the failure of an online business is the lack of vision. As a result, the marketers end up implementing inaccurate technologies to get high results, but end up falling down. To overcome this issue, closely monitor the consumer behavior and guide them at all steps to get a favorable movement.

4.    Thinking of digital marketing strategy as tactics

A lot of marketers take strategies and tactics as one and the same thing. However, there is a very big difference between the two. The reason for this is that they are not well versed with the actual power of an online marketing strategy. Digital marketing is not a tactic that will immediately work as a shortcut to attracting audience. But understanding the assets of a digital marketing strategy can help add contributions in the online marketing goals. Well-combined digital assets can increase the effect of your campaign.

5.    Investing in one digital marketing area

Under the name digital marketing there are a lot of things like SEO, SMO, SEM, and more. If you focus only on one thing, then it won’t do any benefit. There are many areas that needed focus and if done right, can lead to help in accomplishing the goals of the digital marketing strategy. Therefore, make a strategy and distribute the budget wisely on all the techniques.

Now, it is your turn to take action. Make a note of the areas you need improvement and plan accordingly. Also, study your Search engine marketing strategy and find out your weaknesses to work on them.

For further information, feel free to contact us. www.sitessimply.com.au

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Bring your Website on the Top in Google Searches

The goal of every SEO person   and every SEO service provider is to get on the first page. And if you want to be seen by the target audience, then you will have to be among the top listings.

Once the site gets listed on a search engines, it is then indexed and the content is analyzed. This is how the search engines decide where to put the website in the search engine result pages. Therefore, It is very important to be optimized otherwise it will end up ranking below the competitors.

Key Elements to Increase Your Rankings

Each search engine and directory has its own set of ranking and listing criteria, but they all look at the same basic elements.

Keywords

Keywords are the phrases and words that the users use to search about anything on the search engines. It can be a single word or a full phrase that describes the search in a best way. Make sure that the keywords you are using makes sense and then use them frequently in the site content.

Title Tag

This is the summary of the content inside the page. The title tag is displayed in the listing in the SERP (Search Engine Result Pages) and in the browser title bar. The title tag can also be audience specific. For example, “Experienced motorcycle accident and injury attorneys in Arizona”, this is a unique title that is audience specific but make sure not to make it lengthy. The page title should be maximum 65 characters long.

Description Tag

You must have seen short description placed below the titles in the search engine result page. These are called Meta Descriptions. The description should be unique and relevant with the targeted keywords. This factor is not directly responsible for the page ranking, but it impacts the users and, therefore, results in increase or decrease in rankings. The description should not be more than 160 characters with no alphanumeric character.

Header Tag (H1 Tag)

Every page of a website should have a header tag that the users first read. The tag should contain the main keyword and should be bolded to get the visitors attention. Make sure to keep it short and crisp.

Page Content

The content in a website is important for the users as well as the search engines. On a web page, the content should be unique, informative, and attractive. There is no word limit, but it should be a minimum of 500 words.

Navigation

Navigation means links to your site. The website having good navigation always makes it easy for the visitors to get around the website easily. Also check the links regularly for broken links.

Sitemap

On all the web pages of a website, the sitemap is essential. It guides the search engine to the names and location of the important pages. It helps the search engine bots in speeding up the indexing process.

Image Tag

Not every visitor wants to read the text in the content. Therefore, add images describing the content. Place the image on a relevant space and format it with the alt tag with keywords. The alt tag is very important because the search engine cannot read the images and thus search for the alt tag to understand what the image is about.

The list doesn’t end here, there are so many other elements, but these are the most important ones. If you have any query regarding any element, then contact us. We specialize in professional Search Engine Optimization Services.

See you at the top!

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Tips for Improving the Online Reputation of Your Business

ORM is often misunderstood by people as social media monitoring and public relations. But the real definition of Online Reputation Management is,

ORM is all about establishing and enhancing the brand’s name by dealing with the negative resources present on the web. The negative resources are eliminated by posting positive resources in order to improve the credibility and customer’s confidence in the brand and brand’s product and services.

Significance of online reputation management for businesses

Years before, the internet was not the same. Businesses were just selling the products and services and there was nothing called customer engagement. The customers also had no idea to express their voices and grievances. But today, it has become very powerful and is full of user generated content. Social media is also helping businesses as well as customers to raise their voices.  A single step made by businesses on the internet is visible to the customers. This is why the online reputation has become very significant for the businesses.

Here are some tips for effective Online Reputation Management:

1.    Becoming well reputed

Trust, if broken, is very hard to build; it is very important for all the businesses to build a legitimate online reputation of the brand.

2.    Being radically transparent

If you are hiding anything about the brand, then you can’t do it for long. Once the hidden mystery is out, it can become the reason of failure.

3.    Monitoring what people are saying about you

For building a good online reputation, it is also important to regular monitor what others are saying about the brand on social media or on online forums. Facebook ad Twitter has become the platform where people post most of their queries.

4.    Reacting politely and wisely

In case the consumer is not happy with your services and has posted about in on the web, then instead of replying immediately, collect some information and then assure him that the solution will be done soon.

5.    Addressing criticism

Businesses do not take the criticism seriously on the internet as a result; they end up degrading the reputation online. The criticism should be addressed very politely considering it for improvement.

6.    Considering your Google page as your primary business card

For a business, the Google page should be the primary business card. If anyone searches about the business on the web, then the Google page should be shown on the top.

7.    Accepting your fault and learn from them

If a customer posted a complaint against you and you know that it was your fault, then don’t run away from it. Accept it and try not to repeat them in future otherwise it can cost you heavily.

The Takeaway

In front of the online audience, the online reputation is the brand’s image that let the people decide whether to proceed further or not. Therefore, be very careful while dealing with ORM and it is better to take help from ORM service providers that provide professional reputation management packages.

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Top 5 Ecommerce Solutions You Need Right Now

Easier & affordable than ever. So, if you had always dreamt of owning an online store one day, then why not today. And, surely we can help you through this. Let’s check out some top e-commerce solutions which can help you get started.

Etsy

If you have a taste for something unique, then marketplaces like Etsy is the best place to begin with. Here you can sell any type of handmade items, vintage goods, and other products without the having to invest much in the initial stage. Although the sign up is free, Etsy charges 3.5% of each sale, and 20 cents per product as the listing fee. Designed with numerous product categories, here you can sell almost everything including art, fashion, jewelry, home & living, gadgets, and much more.

Sites Simply

If you are looking for a rather affordable ecommerce solution, then your search will surely end at Sites Simply. Loaded with amazing features, this online store builder software helps retailers to build their store without the need of any technical assistance. Right from domain, hosting to easy monthly plan at just $29, what else can you count in as a perfect platform for your business venture to take off from. Also, the store builder software offers free 14 days trial.

Volusion

Volusion is a complete package for entrepreneurs looking for best eCommerce Shopping Cart Packages. A complete solution provider, Volusion is loaded with features like pre-designed ecommerce templates, built in SEO, social media integration, great 24/7 customer support, and much more. Volusion offers a trial of 14 days, and the monthly plan starts from $15.

Shopify

Shopify has become the latest favourite of online entrepreneurs & store builders. Even those without any development skill can easily create their store with its easy store builder software. Choose from more than 100 website design and launch your online store with Shopify within seconds. The website software also offers free trial for 14 days to help merchants have a complete idea about an online store built using Shopify. Each of the design is fully customizable, with customer friendly admin panel & frond end.

3dcart

With not much of HTML or programming expertise required your search for perfect online store builder software must end at 3dcart.  With this ecommerce software, all you have got to do is simply choose from the range of templates, do some customization, add your company logo, upload products, add pricing & description and there you go. The shopping cart services offered at 3dcart starts from $9.99, and however users can also avail 15 days trial while signing for the first time.

You can find a number of eCommerce Solutions in Sydney to launch your web store. But choosing the right software or solution do involves a lot of research. However, if you know your requirements, budget & business, then you can easily figure out, which software is best suitable for you.

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How to Get More Traffic to a Website

If you ask any online marketer about what they like the most in the online world, the answer would be, of course, more customers, and more traffic. In order to get more traffic, several ways can be followed. Below mentioned are few of them:-

1.       Advertise

It is not anything unique. Advertising is the most obvious way to increase traffic on a website. Just adjust the paid strategies so that they meet your goals. Advertising can be done on search engines as well as on social media via PPC and other techniques. If you are going for PPC then pay attention on PPC management services.

2.       Get Social

Producing content that is unique and great is fine, but how will people get to know about it. Here comes the need of social media, the most powerful tool for getting visible online. Each social media platform (Facebook, Twitter, Google +, Pinterest, LinkedIn, Slideshare, Instagram, and other) have their own specialties. Therefore use these platforms wisely.

3.       Pay Attention to On-Page SEO

Optimizing the web content for all the search engines like Google is a practice that will every time work. Pay attention towards improving image alt text. Link the content internally and pay full attention towards the Meta description. While some people say SEO is dead, think again. On-page SEO is and will always be helpful in boosting the organic traffic.

4.       Target Long-Tail Keywords

Keywords are of utmost importance when it comes to audience targeting. The keywords are the phrases that a customer type in the search engine to get the desired results. It is always recommended to use long-tail keywords because they account for a majority of the web searches. If you are not focusing on long-tail keywords, then you are surely missing out a lot of target audience.

5.       Start Guest Blogging

If you are securing a blog on a reputed website, then it will surely help a lot in increasing the blog traffic and building the brand. It is also heard online that guest blogging is dead, it isn’t. If you are using spammy techniques for guest blogging, then you may have to suffer. Therefore, proceed with caution.

6.       Don’t Neglect Email Marketing

Email marketing is the best and powerful tool for a significant uptick in the traffic. By sending emails to the customers helps the brands in getting connecting via discount offers, newsletters, or other means of email. However it is very important to use attractive headlines, subject lines, and call to action. Using them correctly can help in decreasing the bounce rate of an email marketing campaign.

7.       Make Sure Your Site is Responsive and fast

It has become a necessity for all the websites to be mobile-friendly/responsive. This is because more people are opting for mobile to surf online. Also, the speed of the website should be fast so the visitors won’t bounce back.

8.       Go for ORM

The reputation of a website is very important online. The customer first search for online reviews and then shop or decide to take services from a website. A single negative review can lead to change the customer’s mind over the competitors. Therefore always go for online reputation management (ORM) services.

Well, these are not the only points  the list can too way too long. We have mentioned only the important ones. If you have got some other tips that are even better, share with us in the comments. 

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How to Choose a Strategic Order Management Solution

With the increase in ways to sell online and interact with customers, the traditional retailers have started focusing on tracking their customer’s orders quickly and more efficiently in order to be ahead of the competition. This is done by Order Management System. Let dig deep into it.

What is OMS (Order management System)?

OMS is a computer software system used in a number of industries for order entry and processing. An integrated order management system may encompass these modules:

·         Order processing

·         Product information

·         Vendors, purchasing, and receiving

·         Marketing

·         Financials

·         Inventory available to promise and sourcing

·         Order entry and customer service

·         Financial processing

·         Data analysis and reporting

·         Customers and prospects

Order Management Systems and its integration

An OMS (order management system) is a hub where all the data flows in and out. The data can be from the shopping cart, online storefront, and the inventory system. The OMS is aided by integrations with services and functions in each of those critical areas.

Below mentioned is a graph indicating the relationship between Order Management System and the integrations.

At first, the OMS integrates with the sales channels such as eBay or Amazon. The orders received from these channels are then entered automatically into the platform of order management. After that the integration of OMS with the shopping cart the data of customers back to the platform so that they can see what the users are having in the cart and what are the products being abandoned.

After an order is further processed, it is then updated to the OMS and then processed for the payment by the accounting software automatically. After that the shipping labels are created and then the order is sent to the fulfillment centre.

Benefits of OMS

·         Visibility of business:

·         Task automation

·         Order accuracy

·         Turnaround time

Conclusion

We at Sites Simply deliver the OMS services by focusing on the real values that matters. We make sure that the software meets the immediate business needs for a fraction of the time and cost of a large package, and offers a closer fit to the business requirements with less compromise.

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Getting Started with E-commerce Conversion Rate Optimization

Every e-commerce business is started with an aim to do online sales. The basic of earning ROI from an e-commerce is to increase sales, but it cannot be done without increasing the traffic. If you get more traffic, sales will automatically increase.

But the problem is that to increase sales, money will be spent on advertising.

What if you have another option or a better way?

And it is Conversion Rate Optimization (CRO).

Defining conversion first,

What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take.

What is CRO?

It can be explained as the method of analyzing users feedbacks and then improve the weak areas of the website. Simply out, CRO gives an answer to the question, “What is the reason visitors are not converting into sales?” once you have the answer, implement it.

A to Z of Conversion Rate Optimization

What Conversion Rate Optimization Is?

·         A structured and systematic process for increasing and enhancing the performance of a website.

·         Getting the most from the amount of traffic you are getting

·         Information gained by insights from user feedback and analytics

What Conversion Rate Optimization Is Not?

·         Based on guesses for the reasons of not getting sales

·         What the highest paid person in the team is telling

·         Getting the traffic using irrelevant content

Getting started with Ecommerce CRO

For getting started with e-commerce conversion rate optimization (CRO), you will have to find out the reason for the increase of decrease in the conversion rates. The best method to do this is testing. No other method can be better than A/B testing.

Using A/B testing method, you can easily figure out what exactly is the reason behind an increase in sale and traffic. A/B testing is best done by using Google Analytics.

Conclusion

Conversion rate optimization is not just limited for e-commerce websites. It can also be used for email marketing campaigns, social media campaigns, as well as offline campaigns.

For more discussion on CRO for your e-commerce website, contact Sites Simply. We provide all digital marketing services to help you revive in online marketing.

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